For a place-based policy to succeed, it must target the right areas—typically those with lower economic development and resident well-being. The US has two major place-based tax policies: the New Markets Tax Credit (NMTC), where government-approved entities select investments, and Opportunity Zones (OZs), where private investors choose projects. Despite underlying design differences, both target census tracts with relatively high poverty rates, low median income and weak labor markets. However, OZs tend to attract more investment in areas with higher preexisting private investment, often located in prosperous counties and high-growth regions. Census tracts lacking investment from either program generally have less private investment, lower home value growth, and lower population growth, suggesting that additional policies may be needed to reach areas less primed for investment.